Digital Marketing Courses In Pune | Digital Marketing Institute for Certification & Placement

Digital Marketing




     Google AdWords Certification.


   Google Analytics Certification


  Ad Servers Display

  Digital Marketing Course


     Search Engine Optimization


   Social Media Marketing


   Social Media Analytics




  Email and Mobile Marketing


   100% Placement Record


   Certified Trainer 10+ Yrs Exp. 

Digital Marketing Course Content

Essentials of Digital Marketing

  • An Overview of Digital Marketing
  • Digital Media VS Traditional Media
  • Growing Popularity of Digital Marketing
  • What are the Advantages of Digital Marketing?
  • Emerging Trends and Platforms in Digital Marketing
  • The 4 Cs of Digital Marketing
  • Understanding Customer Persona
  • Comparing Digital and Offline Marketing
  • Digital Marketing Strategies for Websites
  • An Overview of Google Analytics and Webmaster Tools
  • Types of Web Technology and CMS Tools
  • Ecommerce websites and Digital Media
  • Career Options and Job Opportunities
  • Understanding Sales Funnels
  • Identifying Business Requirement and Planning Strategies

Website Structure and WordPress CMS with HTML/CSS Basics

  • Understanding Domains and Subdomains
  • Servers and Hosting
  • Various Types of Websites
  • Creating Website and Web Pages
  • Learning Basics of HTML/CSS
  • WordPress sites for SEO
  • Installing WordPress on Server
  • Dashboard: Default Settings, Customizing Themes
  • Content Management in WordPress
  • Creating Categories, pages, and Posts
  • Menu and Widgets on sites
  • SEO Plugins


Search Engine Optimization

  • Understanding Search Engine Optimization
  • How Search Engine Works?
  • Inbound Traffic and Outbound Traffic
  • An Insight into Google Search Architecture
  • Understanding Google Ranking
  • Google Ranking: Factors and Methodology
  • Search Operators and SERP
  • Keyword Planning: Competition, Match, and Relevancy
  • Domain and Page Authority
  • Keyword Research: Moz Toolbar Handout List


Advanced Concepts of On-Page SEO and Off-Page SEO

  • What is On-Page SEO?
  • Site Analysis: URL, URL renaming, and Anchor Text
  • and Competitor Analysis
  • Keyword Research: Density, Title, Description, and Meta Tags
  • Web Content Optimization: Content and Image Optimization
  • Optimization: Using Meta Tags, Robots.txt, and Webmaster Tool
  • Cannibalisation and Canonicalisation
  • Internal Targeting and Multilingual Targeting
  • What is Off-Page SEO?
  • Link Building Technique
  • How to get Backlinks?
  • Building Content for Backlinks
  • Backlinks: Using Media and PR
  • Internal Linking
  • Understanding Anchors, Follow and Nofollow
  • Google Listing
  • Syndication: Press Release, News Syndication, and Really Simple Syndication
  • Search Engine Indexing: Local and Regional
  • Article Submissions and Guest Blogging
  • Webmaster and Off-Page SEO
  • SEO Powersuite for Keyword Ranking


                 SEO Tools

  • Keyword Research and Analysis
  • Defining Keyword
  • Various Types of Keywords
  • Keyword Research Methodology
  • Keyword Analysis Tools
  • Keyword Generation Ideas
  • Google Webmaster Tool
  • Site and its Verification
  • Geo Targeting
  • Understanding Search Queries Analysis
  • Site Map, HTML Suggestions, and URL Parameters
  • Google Analytics for SEO
  • Goal Settings in Google Analytics
  • Creating Channels, Dimensions, and Metrics
  • Key Metrics: Source, Medium, Bounce Rate, Segments, Pageviews
  • Creating Reports for Audience and Traffic
  • Multi channel Funnels and Funnel Setting
  • Goals and Conversion
  • Demographic and Behavioural Aspects

Social Media Marketing and Content Strategies

  • Fundamentals of Social Media Marketing
  • Difference between SMM and SMO
  • Advantages of using Social Media for Marketing
  • Understanding Social Media Strategy
  • Social Media Metrics in SEO
  • Referral Traffic from other Sites
  • How to get Social Media Referral Traffic
  • Organic Traffic
  • Referral Traffic from Facebook
  • Facebook: Account and Page Creation
  • Facebook Marketing Strategies for Apps and Websites
  • Content Marketing: An Overview
  • Content Strategies and Challenges
  • Content Marketing Channels
  • Facebook Page Management
  • Posts and Statistics
  • Generating User Engagement
  • Facebook Share Button
  • Facebook Groups and Likes
  • Facebook Advertisements and Campaigns
  • Understanding Ads Manager
  • Paid Advertisement and Bidding
  • Analytics: Audience Targeting and Reporting
  • Referral Traffic from Twitter
  • Advantages of Twitter for Marketing
  • Profile Creation and Management
  • Tweets: Significance and Types
  • Content Strategies for Twitter: Hashtags, Discover, and Cards
  • Strategies to add Followers
  • Twitter Analytics and Promotions
  • Referral Traffic from Youtube
  • Channel Creation
  • Video Promotion
  • Strategies to increase Viewership
  • Referral Traffic from Linkedin
  • Paid Promotion and Content Strategies
  • Connections, Recommendations, Endorsements
  • Google+ Marketing
  • Pinterest and Graphic Marketing
  • Instagram and Marketing Strategies


    Search Engine Marketing

  • Fundamentals of Search Engine Marketing
  • Google Adwords
  • Google Adwords Structure and Basic Terminology
  • Account Creation and Billing Types
  • Payment Modes: PPC, CPM, CPA, CPL
  • Marketing Funnel
  • Adword Campaign: Creating and Managing Ad Campaign
  • Adword Quality Score
  • Ad group and Keyword Dashboard
  • Keyword Setup: Keyword Research and Identification
  • Ad Format and Guidelines
  • Text Format and Display Format
  • Ad Extensions: Site Links, Call, Apps, Reviews, and Call Extensions
  • Conversion Tracking: Types and Implementations
  • Display Ads: Mobile Marketing
  • Mobile Marketing Campaign and Mobile Ad Formats
  • Strategies of Remarketing
  • Dynamic Remarketing
  • Video Marketing: Strategies and Targeting Methods
  • Youtube Targeting Methods
  • Targeted Ads on Google Display Network
  • Performance Monitoring and Campaign Tracking
  • Shared Library and Reports
  • Affiliate Marketing and Network
  • Selling through Affiliate Channel
  • Revenue Generation through Affiliate Marketing
  • Campaign Optimization: Geo-Targeting, Bid Management, Automated Rule Parameters
  • Conversion Optimization
  • Conversion Planning
  • Shopping Campaign: Google Merchant Centre and Merchant Centre Adwords

        Email Marketing

  • Fundamentals of Email Marketing
  • Email Marketing Cycle
  • Creating Subscriber’s List
  • Creating a Lead Magnet
  • Setting up a Squeeze Page
  • Content Strategies and Management
  • Email Marketing Campaigns
  • A/B Testing
  • Sending Newsletter
  • Email Marketing Softwares
  • How Mail Servers work?
  • Bounce Rate Percentage
  • Hard Bounce and Soft Bounce
  • Open Rate
  • Inbox and Spam
  • Mail Chimp: Sending Mails and Using Templates
  • Landing Pages and Mail Automation
  • Inbound Marketing Concepts
  • Customer Bucket Creation and Content Customization



         Google Analytics

  • Fundamentals of Google Analytics
  • Google Analytics Setup
  • Understanding Sales Funnel
  • Google Analytics: A Guide to User Behaviour
  • Navigating Google Analytics
  • Customization
  • Heat Maps
  • Landing Pages
  • Conversion Sources
  • Goal Analysis
  • Ecommerce Analytics
  • Multi Channel Funnels
  • Adwords Analytics
  • How to track traffic from Submissions and Clicks using Events?
  • Social Media Analytics
  • Sentiment Analysis
  • Hootsuite



    Mobile Marketing

  • Mobile Apps Engagement
  • Mobile Marketing Goals
  • Growth in Mobile Industry
  • Benefits of Mobile Marketing
  • Promoting Site in Mobile Apps
  • Mobile Ad Formats
  • Targeting Options in Mobile Apps
  • App Creation Strategy
  • Reporting in Mobile Ads

    Video Marketing

  • Importance of Video Marketing
  • Creating Targeting Groups
  • Create Video Campaigns
  • Location Targeting
  • Bidding Strategies
  • Types of Ad Format
  • Targeting Options in Video Ads
  • Measuring the Results of Campaign

    Online Reputation Management

  • What is ORM?
  • Why we need ORM
  • Examples of ORM
  • Making ORM Report
  • Tools for Managing Reputation
  • Monitor Search Results
  • Monitor Complaint sites
  • Reviews Monitor Sites and blogs
  • Monitor Social Media

    Online Reputation Management

  • Types of Ads
  • Basics of Google Adsense
  • Adsense code installation
  • How to use Adsense to Increasing your profitability through Adsense
  • Effective tricks in placing video, image and text ads into your website correctly
  • How Adsense Account help Affiliate Marketing

    Affiliate Marketing

  •  Introduction of Affiliate Marketing
  •  Applying for an Affiliate
  •  Payouts and Payments
  •  CPC, CPA and other metrics
  •  Account Set up of Google AdSense 
  •  Placing the Ads on website
  •  YouTube Video Monetization
  •  Blogging  
  • Allowing & blocking Ads
  • AdSense Administration

    Mobile App Creation

  • App Creation Tool
  • Designing of App
  • How To Download Free apk File
  • ASO Strategy
  • Google Play Console Introduction
  • How to Upload App In Playstore

    WhatsApp Marketing

  • Business Features of Whatsapp 
  • Strategies of WhatsApp Marketing 
  • Business Profile
  • Different Logo
  • Whatsapp Marketing Tools
  • Whatsapp Bulk Sender
  • How to Set Auto Replies
  • Statistics On Messages
  • WA Panel
  • Whatsapp Channel

    YouTube SEO and AdSense

  • How to Produce YouTube channel
  • Youtube Keyword Research
  • Publish a High Retention Video
  • Ranking factors in Youtube
  • Video Optimization
  • How to Promote Your Video
  • YouTube AdSense
  • How to create Creator Studio in YouTube
  • Learn Profitability Through YouTube Channel
  • Linking YouTube AdSense and Google AdSense
  • Types of Ads

    SMS Marketing

  • Introduction to SMS Marketing
  • SMS marketing strategy 
  • Promotional campaigns and transactional messages
  • Where to use SMS marketing
  • Bulk SMS Marketing Sites




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ETLhive is a premier institute that provides Best Digital Marketing Courses in Pune. The Digital Marketing Course at ETLhive provides an insight into how digital marketing is used as an advanced technique for the targeted, measurable, and interactive marketing of products or services. As such, many business houses are using digital technologies to reach and convert leads into customers and retain them. The fundamental concept in digital marketing is based on the inbound marketing approach and the key objective is to promote brands, build preference and increase sales through various digital marketing techniques. It is embodied by an extensive selection of service, product and brand marketing tactics, which mainly use Internet as a core promotional medium, in addition to other traditional media like Newspaper, TV and radio.The Digital Marketing Course at ETLhive focuses on core digital marketing activities such as search engine optimization (SEO), search engine marketing (SEM), content marketing, paid campaign marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, optical disks and games, and any other form of digital media. It also extends to non-Internet channels that provide digital media, such as mobile phones, emails, callback and on-hold mobile ring tones. Explore the possibilities and learn digital marketing at ETLhive which provides one of the Best Digital Marketing Courses in Pune. At ETLhive, you will learn with hands-on practical sessions and project work which will give you immense confidence. This will also open up doors for many golden opportunities. Etlhive is undoubtedly the leading and the best training institute for digital marketing in Pune. Secure your future with ETLhive! Choose the Best and Leave the rest! Enroll at the Best Digital Marketing Training Institute in Pune and get the best placement opportunities. Wish you Happy Learning!

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